According to reports, 24.3 million people enrolled in Affordable Care Act (ACA) Marketplace coverage during the 2025 Open Enrollment period, marking a record high for enrollment since the launch of the ACA Marketplaces; this number includes both new and returning consumers selecting plans through HealthCare.gov and state-based marketplaces.
Key points about 2025 Open Enrollment:
Total enrollment: 24.3 million people - Another Record High During 2025 Open Enrollment Period
Increase from previous years: This is a significant increase compared to previous years, with a large jump in enrollment attributed to enhanced subsidies provided by the American Rescue Plan Act (ARPA) and the Inflation Reduction Act (IRA).
New vs returning consumers: A substantial portion of the enrollment came from returning consumers, with a notable number of new consumers also joining the marketplace.
Below are the Total ACA Marketplace Plan Selections During Open Enrollment Years:
2026: 23.0 million
2025: 24.3 million
2024: 21.4 million
2023: 16.4 million
2022: 14.5 million
2021: 12 million
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